Apple’s Transitions are Intentional
News headlines surround Apple in its internal executive changes. From the departure of Alan Dye (Vice President of Human Interface) and the retirements of numerous executives. As Tim Cook’s tenure at Apple comes to an end, many expect a major transition in the coming years.
What’s Wrong with Apple’s Marketing
Since Jobs’ Think Different campaign, Apple has been known for its marketing and aesthetic designs that emotionally appeal to viewers. However, I felt in its recent campaigns, like Get a Mac for college and Underdogs, it didn’t feel like Apple that I knew.
